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Showing articles with label
Scoring Models
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How to Create a Matrix Scoring Model in Marketo Engage
by
Andy_Caron3
in
Champion Program Blogs
12-20-2022
Latest Post
12-21-2022
by
Andy_Caron3
A matrix scoring model lets you cross-reference ideal customer profiles (ICPs) against engagement. Rather than qualifying leads based solely on engagement, a matrix scoring model allows you to divide and segment your audience with...
behavior scoring
demographics
lead score
Lead Score Report
Lead Scoring
Scoring
Scoring Models
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